CASE NR.4
Yellow
Model: Anna Fena
MUA: Jessie Gein
Client: Smooth
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=510,h=704,fit=crop/Yle0ZvWwwgcqE8pJ/project4_1-A3Q4Kz9D9rTbMEJy.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=458,fit=crop/Yle0ZvWwwgcqE8pJ/project4_1-A3Q4Kz9D9rTbMEJy.png)
The up-and-coming high fashion house Smooth wanted to create a bold shoot for their autumn/winter collection, using Alice in Wonderland as its main inspiration.
Yellow focuses on juxtapositioning futuristic shape with bright color in a way that brings justice to the Smooth's autumn/winter collection.
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![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=714,h=1344,fit=crop/Yle0ZvWwwgcqE8pJ/project4_2-dJo0r1Ww2LUBJp6M.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=625,fit=crop/Yle0ZvWwwgcqE8pJ/project4_2-dJo0r1Ww2LUBJp6M.png)
MOOD
As Smooth is working in the frontline of sustainable and responsible fashion, we didn't want to bury the materials with elaborate backgrounds and sets
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=408,h=512,fit=crop/Yle0ZvWwwgcqE8pJ/project4_3-Aq2XyLbD08tNv0Zl.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=213,h=268,fit=crop/Yle0ZvWwwgcqE8pJ/project4_3-Aq2XyLbD08tNv0Zl.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=408,h=512,fit=crop/Yle0ZvWwwgcqE8pJ/project4_4-Y4Lg6q9MlPir3Lnk.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=211,h=265,fit=crop/Yle0ZvWwwgcqE8pJ/project4_4-Y4Lg6q9MlPir3Lnk.png)
We wanted to create images that felt still but simultaneously bold and futuristic
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=510,h=768,fit=crop/Yle0ZvWwwgcqE8pJ/project4_6-AE0xXDWNn8Hkq471.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=500,fit=crop/Yle0ZvWwwgcqE8pJ/project4_6-AE0xXDWNn8Hkq471.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=510,h=512,fit=crop/Yle0ZvWwwgcqE8pJ/project4_5-YanaD4Qv0rfgBvNx.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=241,h=242,fit=crop/Yle0ZvWwwgcqE8pJ/project4_5-YanaD4Qv0rfgBvNx.png)
Smooth ended up using many of the images on their website and in big print advertising campaigns across Europe and North America